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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
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| Paper Title: | Cultural Intelligence & Global Leadership : Navigating the Interconnected World - BATA in Indian Context |
| Authors Name: | Hrishita Sanyal |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_204989
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| Published Paper Id: | IJRTI2506194 |
| Published In: | Volume 10 Issue 6, June-2025 |
| DOI: | |
| Abstract: | This research paper investigates the pivotal role of cultural intelligence (CQ) in the realm of global leadership, utilizing the enduring success and perceived localization of BATA in India as a compelling case study. In an increasingly interconnected world, CQ – encompassing metacognitive, cognitive, motivational, and behavioral dimensions – has become a critical competency for navigating diverse cultural landscapes. The study highlights the particular significance of CQ within the culturally rich and internally diverse context of India. By examining BATA's nearly century-long presence and its evolution into a brand often considered a household name in India, the paper analyzes the company's brand management strategies through the lens of cultural intelligence. Hypothetical survey data from approximately 40 respondents is interpreted to understand perceptions of cultural intelligence levels and BATA's brand image in India. The findings suggest that BATA's emphasis on affordability, product localization, community engagement, and culturally resonant marketing aligns with the principles of CQ, contributing to its successful integration and perception as a local brand. The implications of BATA's experience offer valuable lessons for other multinational corporations seeking to establish a strong and localized presence in culturally diverse markets. The study underscores the importance of cultural understanding and adaptation as key drivers of success for global entities. |
| Keywords: | Cultural Intelligence, Global Leadership, BATA, India, Brand Management, Localization, Cross-Cultural |
| Cite Article: | "Cultural Intelligence & Global Leadership : Navigating the Interconnected World - BATA in Indian Context", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 6, page no.b780-b832, June-2025, Available :http://www.ijrti.org/papers/IJRTI2506194.pdf |
| Downloads: | 000407 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2506194
Registration ID:204989
Published In: Volume 10 Issue 6, June-2025
DOI (Digital Object Identifier):
Page No: b780-b832 Country: Siliguri, West Bengal, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2506194 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2506194 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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