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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Volume 11 | Issue 7
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| Paper Title: | Quantifying the Impact of E-commerce Adoption on Supply Chain Efficiency: Empirical Evidence from India |
| Authors Name: | Roushan Kumar , Sahil Verma , Shreya Raj |
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IJRTI_213515
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| Published Paper Id: | IJRTI2606074 |
| Published In: | Volume 11 Issue 6, June-2026 |
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| Abstract: | Purpose This study empirically investigates the relationship between e-commerce adoption and supply chain efficiency among Indian manufacturing and retail enterprises, examining how digital platform integration, real-time inventory visibility, order management automation, and last-mile logistics optimization collectively influence order fulfillment cycle time, inventory turnover ratio, logistics cost efficiency, and supply chain responsiveness. Methodology A quantitative cross-sectional research design employing PLS-SEM was adopted. Primary data were collected from 312 supply chain and operations managers across manufacturing, retail, and logistics firms in India. Common method bias was assessed via Harman's single factor test and the CLF procedure (max path diff = 0.031). Content validity was confirmed via CVI = 0.91. The TOE framework and RBV theory provided the theoretical scaffold. Findings E-commerce adoption has a significant positive total effect on supply chain efficiency (β = 0.614, p < 0.001, R² = 0.673). Digital platform integration is the strongest predictor (β = 0.512), followed by real-time inventory visibility (β = 0.438), last-mile logistics optimization (β = 0.391), and order management automation (β = 0.374). Supply chain integration partially mediates the adoption-efficiency relationship (indirect β = 0.255, 29.3% of total effect). Indian SMEs exhibit significantly lower e-commerce maturity than large enterprises. Implications Findings extend the TOE framework to post-adoption supply chain performance contexts. Results advocate platform-first integration strategies and directly inform India's NLP 2022 objectives. Originality First large-sample, PLS-SEM-validated empirical evidence of the EC–SCE relationship in India, introducing supply chain digital maturity as a validated higher-order construct with comprehensive CMB assessment. |
| Keywords: | E-commerce adoption, Supply chain efficiency, Digital transformation, PLS-SEM, India, TOE framework, Supply chain integration, Digital maturity, Emerging economies, Last-mile logistics, Inventory management |
| Cite Article: | "Quantifying the Impact of E-commerce Adoption on Supply Chain Efficiency: Empirical Evidence from India", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 6, page no.a729-a741, June-2026, Available :http://www.ijrti.org/papers/IJRTI2606074.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2606074
Registration ID:213515
Published In: Volume 11 Issue 6, June-2026
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Page No: a729-a741 Country: Bengaluru, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2606074 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2606074 |
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ISSN: 2456-3315
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