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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: Empowering Sustainable e-Commerce through Digital Education: Bridging Knowledge Gaps for Green Consumerism
Authors Name: Deepak Mahaur , Dr. Sunil Kumar
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IJRTI_213348
Published Paper Id: IJRTI2606066
Published In: Volume 11 Issue 6, June-2026
DOI: https://doi.org/10.56975/ijrti.v11i6.213348
Abstract: Digital education plays a vital role in advancing sustainable e-commerce by equipping consumers and businesses with the knowledge needed for green consumerism. This study investigates how digital education can bridge knowledge gaps related to ethical consumption and eco-friendly business practices in the district of Ara, Bihar. Using a secondary data-based methodology, the research analyzes academic literature, policy documents, and industry reports to assess the effectiveness of digital literacy initiatives and sustainability-focused learning platforms. The findings suggest that while digital infrastructure is expanding, there remains a lack of sustainability-oriented content in mainstream digital education. Integrating such content, particularly through AI-driven and localized learning models can significantly enhance awareness of green consumer behavior and sustainable supply chains. The study highlights the need for policy reforms, curriculum redesign, and region-specific interventions to empower communities with the digital competencies required for responsible e-commerce. It offers actionable insights for educators, policymakers, and digital platforms working toward sustainability goals.
Keywords: Digital Education, Eco-Friendly Business Practices, Ethical Consumption, Green Consumerism, Sustainable e-Commerce
Cite Article: "Empowering Sustainable e-Commerce through Digital Education: Bridging Knowledge Gaps for Green Consumerism", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 6, page no.a638-a652, June-2026, Available :http://www.ijrti.org/papers/IJRTI2606066.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2606066
Registration ID:213348
Published In: Volume 11 Issue 6, June-2026
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v11i6.213348
Page No: a638-a652
Country: Bareilly , U.P., India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2606066
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2606066
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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