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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: June 2026
Volume 11 | Issue 6
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 121
Article Submitted : 24730
Article Published : 9361
Total Authors : 24875
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| Paper Title: | Guest Awareness and Acceptance of Eco-Friendly Hotel Initiatives: A Critical Analysis |
| Authors Name: | YUVASREE G , ARJUN K |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_213102
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| Published Paper Id: | IJRTI2605190 |
| Published In: | Volume 11 Issue 5, May-2026 |
| DOI: | |
| Abstract: | The transition toward sustainable hospitality has intensified due to environmental concerns, regulatory pressures, and evolving consumer preferences. This study critically examines guest awareness and acceptance of eco-friendly hotel initiatives through a theoretical and conceptual lens. Drawing upon frameworks such as the Theory of Planned Behavior and Value-Belief-Norm theory, the paper explores the psychological, social, and economic determinants influencing guest behavior. The findings suggest that although awareness levels have increased globally, acceptance remains conditional upon perceived value, convenience, and trust in hotel practices. The study highlights the need for strategic communication, behavioral nudges, and service design innovation to bridge the gap between awareness and active participation. |
| Keywords: | sustainable hospitality, green hotels, consumer behavior, environmental psychology, guest perception |
| Cite Article: | "Guest Awareness and Acceptance of Eco-Friendly Hotel Initiatives: A Critical Analysis", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 5, page no.b759-b764, May-2026, Available :http://www.ijrti.org/papers/IJRTI2605190.pdf |
| Downloads: | 00059 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2605190
Registration ID:213102
Published In: Volume 11 Issue 5, May-2026
DOI (Digital Object Identifier):
Page No: b759-b764 Country: Chennai, Tamil Nadu, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2605190 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2605190 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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