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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: June 2026
Volume 11 | Issue 6
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 121
Article Submitted : 24730
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Total Authors : 24875
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| Paper Title: | An Analytical Study of Consumer Awareness and Adoption of Herbal Products for Sustainable Public Health in India. |
| Authors Name: | Pushpanjali , Prof. (Dr.) Soumitra Chandra |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_212580
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| Published Paper Id: | IJRTI2605074 |
| Published In: | Volume 11 Issue 5, May-2026 |
| DOI: | https://doi.org/10.56975/ijrti.v11i5.212580 |
| Abstract: | Abstracts In the post-covid period, consumer behaviour in our country has shifted significantly towards herbal and natural products. It seems that people are showing their interest towards health awareness and growing trust in traditional healthcare systems of Ayurveda. Consumers are increasingly preferring eco-friendly and plant-based alternatives. It also well supported by digital awareness, rising income levels, and the expansion of e-commerce platforms. Government initiatives promoting AYUSH systems have further enhanced accessibility and awareness across the country. This study is based on secondary data collected from research journals, government reports, and market analyses (2020–2025). It aims to analyze consumer awareness and adoption of herbal products and examine their role in promoting preventive healthcare and sustainable public health. The study finds that higher awareness among people leads to increased adoption of herbal products, contributing to improved health outcomes. However, challenges such as lack of standardization and limited scientific validation remains a cause to worry about. |
| Keywords: | Consumer Awareness, Herbal Products, Consumer Behaviour, Public Health Sustainability, Post Pandemic Trends. |
| Cite Article: | "An Analytical Study of Consumer Awareness and Adoption of Herbal Products for Sustainable Public Health in India.", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 5, page no.a607-a616, May-2026, Available :http://www.ijrti.org/papers/IJRTI2605074.pdf |
| Downloads: | 00074 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2605074
Registration ID:212580
Published In: Volume 11 Issue 5, May-2026
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v11i5.212580
Page No: a607-a616 Country: Deoria, Uttar Pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2605074 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2605074 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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