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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: May 2026
Volume 11 | Issue 5
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 120
Article Submitted : 24205
Article Published : 9239
Total Authors : 24597
Total Reviewer : 847
Total Countries : 165
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| Paper Title: | ADAPT, CREATE, COMMUNICATE: THE POWER OF TRANSCREATION ACROSS DISCIPLINES |
| Authors Name: | Dr. Khuteja Nasreen |
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IJRTI_212039
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| Published Paper Id: | IJRTI2604291 |
| Published In: | Volume 11 Issue 4, April-2026 |
| DOI: | |
| Abstract: | The relationship between translation and transcreation has become increasingly relevant across specialized domains that demand both linguistic precision and cultural resonance. While traditional translation emphasizes accuracy, transcreation introduces creativity and cultural adaptation, particularly in sectors such as marketing and advertising where emotional and persuasive communication are vital. This paper examines how translation and transcreation operate across four key fields: marketing, advertising, medical, and legal translation. Drawing upon theoretical frameworks from translation studies and industry-specific research, it explores how each field negotiates the tension between fidelity and creativity. The study argues that transcreation serves not only as a creative strategy but as an ethical and communicative necessity in globalized communication. Case studies and current industry research (2020–2026) are analyzed to illustrate how translation and transcreation complement each other in achieving both linguistic accuracy and intercultural effectiveness. |
| Keywords: | translation, transcreation, marketing, advertising, medical translation, legal translation, cultural adaptation, professional communication |
| Cite Article: | "ADAPT, CREATE, COMMUNICATE: THE POWER OF TRANSCREATION ACROSS DISCIPLINES", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.c154-c159, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604291.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2604291
Registration ID:212039
Published In: Volume 11 Issue 4, April-2026
DOI (Digital Object Identifier):
Page No: c154-c159 Country: KALABURAGI, KARNATAKA, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604291 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604291 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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