 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: May 2026
Volume 11 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 120
Article Submitted : 24205
Article Published : 9239
Total Authors : 24597
Total Reviewer : 847
Total Countries : 165
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | A STUDY ON IMPACT OF GREEN MARKETING STRATEGIES ADOPTED BY DAIRY INDUSTRIES IN SANGLI AND KOLHAPUR DISTRICTS |
| Authors Name: | Mr. Rahul L. Chitnis , Dr Sandip N Jagdale |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_209256
|
| Published Paper Id: | IJRTI2604228 |
| Published In: | Volume 11 Issue 4, April-2026 |
| DOI: | |
| Abstract: | Green marketing has emerged as a crucial strategy for businesses striving for sustainability while meeting consumer demands for eco-friendly products. The dairy industry, a significant contributor to the economy of Sangli and Kolhapur districts, is increasingly adopting green marketing strategies to enhance environmental sustainability, improve brand reputation, and comply with regulatory requirements. This study explores the impact of green marketing strategies implemented by dairy industries in these districts, focusing on key initiatives such as eco-friendly packaging, organic dairy production, energy-efficient processes, waste management, and sustainable sourcing. The research employs a mixed-method approach, incorporating surveys and interviews with dairy industry stakeholders, including producers, consumers, and policymakers. The findings highlight the effectiveness of green marketing in enhancing consumer trust, driving competitive advantage, and fostering environmental responsibility. However, challenges such as high implementation costs, lack of consumer awareness, and infrastructural limitations are also identified. The study concludes that while green marketing presents significant benefits for the dairy sector, a strategic approach involving government support, technological advancements, and consumer education is necessary for its successful adoption. The insights gained can help dairy businesses in Sangli and Kolhapur develop more effective and sustainable marketing strategies to align with global environmental trends. |
| Keywords: | Green Marketing, Dairy Industry, Sustainability, Consumer Awareness, Eco-Friendly Practices |
| Cite Article: | "A STUDY ON IMPACT OF GREEN MARKETING STRATEGIES ADOPTED BY DAIRY INDUSTRIES IN SANGLI AND KOLHAPUR DISTRICTS", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.b670-b679, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604228.pdf |
| Downloads: | 000205514 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2604228
Registration ID:209256
Published In: Volume 11 Issue 4, April-2026
DOI (Digital Object Identifier):
Page No: b670-b679 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604228 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604228 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||