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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: May 2026
Volume 11 | Issue 5
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Impact Factor : 8.14
Issue per Year : 12
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Issue Published : 120
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| Paper Title: | Consumer Satisfaction Towards Online Shopping Platforms and The Factors Influencing Customer Experience and Purchase Behaviour. |
| Authors Name: | Yadhuveer S , Savitha D |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_211714
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| Published Paper Id: | IJRTI2604202 |
| Published In: | Volume 11 Issue 4, April-2026 |
| DOI: | |
| Abstract: | Online shopping has become an essential part of modern life, transforming the way people purchase goods and services. With the help of smartphones and internet access, consumers can browse and buy products anytime and from anywhere, making the process extremely convenient and time-saving. This shift from traditional shopping to digital platforms has increased the need to understand how satisfied customers are with their online experiences. When users find a platform easy to use and reliable, they are more likely to continue using it and recommend it to others. Several factors play an important role in shaping consumer satisfaction in online shopping. Customers usually expect good product quality, fair pricing, a wide variety of options, and clear product information before making a purchase. In addition, features such as easy navigation, secure payment methods, fast and reliable delivery, and responsive customer service greatly influence their overall experience. Positive experiences in these areas can build trust and encourage repeat purchases, while issues like delayed delivery, poor quality products, or complicated return policies can create frustration. Customer reviews and ratings further guide buyers by providing real-life feedback and helping them make informed decisions. This study aims to better understand the level of consumer satisfaction with online shopping platforms and identify the key factors that influence their experiences. By analysing customer opinions, preferences, and behaviours, the research highlights what users value the most when shopping online. The findings of this study can help e-commerce businesses improve their services, enhance customer satisfaction, and develop effective strategies to build long-term relationships with their users. Ultimately, understanding consumer needs and expectations can help businesses stay competitive in the rapidly growing digital marketplace. |
| Keywords: | Consumer Satisfaction, Online Shopping, E-commerce, Customer Experience, Buying Behaviour, Service Quality, Customer Loyalty, Digital Platforms, User Experience, Delivery Efficiency |
| Cite Article: | "Consumer Satisfaction Towards Online Shopping Platforms and The Factors Influencing Customer Experience and Purchase Behaviour.", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.b482-b491, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604202.pdf |
| Downloads: | 000205504 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2604202
Registration ID:211714
Published In: Volume 11 Issue 4, April-2026
DOI (Digital Object Identifier):
Page No: b482-b491 Country: Bengaluru, Karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604202 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604202 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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