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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 23479
Article Published : 9055
Total Authors : 24029
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| Paper Title: | A Literature Review on Emerging Role Portrayal of Indian Women in Advertisements |
| Authors Name: | Soulina Banerjee , Dr. Sitangshu Khatua |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_210823
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| Published Paper Id: | IJRTI2603164 |
| Published In: | Volume 11 Issue 3, March-2026 |
| DOI: | |
| Abstract: | Advertising, a vital marketing tool for sales and brand enhancement, sometimes emphasizes traditional gender roles like homemakers and objects of desire in order to draw audiences, which goes against the expectations of contemporary equality. This study examines how Indian women are portrayed in television and online advertisements, following changes from objectifying, stereotypical representations that are prevalent in both domestic and international media to progressive "femvertising" in the face of socioeconomic shifts. In order to determine the increasing role of women throughout diverse research conducted in India or elsewhere, the study will examine earlier research that has previously been done in those countries. |
| Keywords: | Gender role, Femvertising |
| Cite Article: | "A Literature Review on Emerging Role Portrayal of Indian Women in Advertisements", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 3, page no.b565-b575, March-2026, Available :http://www.ijrti.org/papers/IJRTI2603164.pdf |
| Downloads: | 00093 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2603164
Registration ID:210823
Published In: Volume 11 Issue 3, March-2026
DOI (Digital Object Identifier):
Page No: b565-b575 Country: Kolkata, West Bengal , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2603164 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2603164 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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