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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: E-COMMERCE RECOMMENDATION SYSTEM
Authors Name: LIKHITHA R
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IJRTI_210610
Published Paper Id: IJRTI2603114
Published In: Volume 11 Issue 3, March-2026
DOI:
Abstract: In today's online retail environment, consumers are exposed to a vast number of products, which often makes selecting suitable items difficult. To mitigate this information overload, recommendation engines have emerged as vital infrastructure for e-commerce platforms. These systems synthesize diverse data points—ranging from historical purchase records to real-time behavioural patterns—to curate bespoke product selections for individual users. While traditional methodologies like content-based and collaborative filtering remain foundational, developers still struggle with persistent obstacles such as sparse datasets, system scalability, and the "cold-start" phenomenon for new users. This review provides a systematic analysis of current algorithmic advancements and evaluation frameworks within the field. By identifying existing research gaps and performance limitations, this study outlines a roadmap for the next generation of personalized shopping technologies.
Keywords: Recommender Systems, E-commerce Personalization, Hybrid Recommendation Models, Collaborative Filtering, Matrix Factorization, Singular Value Decomposition (SVD), Cold-start Problem, Scalability.
Cite Article: "E-COMMERCE RECOMMENDATION SYSTEM ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 3, page no.b86-b94, March-2026, Available :http://www.ijrti.org/papers/IJRTI2603114.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2603114
Registration ID:210610
Published In: Volume 11 Issue 3, March-2026
DOI (Digital Object Identifier):
Page No: b86-b94
Country: BENGALURU URBAN, KARNATAKA, India
Research Area: Information Technology 
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2603114
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2603114
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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