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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 22199
Article Published : 8705
Total Authors : 22904
Total Reviewer : 820
Total Countries : 161
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| Paper Title: | GREEN CHOICES AND HEALTHY LIVING: PURCHASE BEHAVIOUR TOWARDS ORGANIC FOOD AND ITS IMPACT IN COIMBATORE |
| Authors Name: | DR. M.S. RANJITH KUMAR , Mr. JITENDRA KUMAR SHARMA |
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IJRTI_209822
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| Published Paper Id: | IJRTI2602069 |
| Published In: | Volume 11 Issue 2, February-2026 |
| DOI: | |
| Abstract: | Worries about well-being, nature, and what’s safe to eat have pushed more people worldwide to look at organic options. Across India, cities and towns are starting to see stronger demand for such foods. Lately, Coimbatore - known for growth in education and industry within Tamil Nadu - has been noticing folks who care more about staying healthy and protecting the environment. Looking closely, this work explores how these residents buy organic items, along with shifts it brings to daily habits and choices around meals. Looking into how much people know about organic foods, what sways their choices when shopping, how often they buy them, besides the advantages they believe these products offer. Data came straight from shoppers through a blend of questionnaires and talks. What stands out is the struggle tied to cost, access issues, alongside doubts about labeling claims stopping wider use. Results should help those shaping store strategies, market plans, plus government rules find ways to boost healthier eating while easing pressure on nature. |
| Keywords: | Organic Food, Purchase Behaviour, Consumer Awareness, Health Consciousness, Sustainable Consumption, Coimbatore, Green Marketing, Lifestyle Impact |
| Cite Article: | "GREEN CHOICES AND HEALTHY LIVING: PURCHASE BEHAVIOUR TOWARDS ORGANIC FOOD AND ITS IMPACT IN COIMBATORE", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.a499-a505, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602069.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602069
Registration ID:209822
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier):
Page No: a499-a505 Country: COIMBATORE, TAMIL NADU, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602069 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602069 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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