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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21545
Article Published : 8519
Total Authors : 22414
Total Reviewer : 805
Total Countries : 159
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| Paper Title: | FACTORS INFLUENCING CUSTOMER SATISFACTION IN COMMERCE SECTOR BUSINESS |
| Authors Name: | HARIHARAN R , Dr. U. ARCHANA. |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_209170
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| Published Paper Id: | IJRTI2601093 |
| Published In: | Volume 11 Issue 1, January-2026 |
| DOI: | |
| Abstract: | The rapid growth of the e-commerce sector has transformed consumer buying behavior and intensified competition among online retailers. Customer satisfaction has become a crucial factor for the success and sustainability of e-commerce businesses. This study aims to analyze the various factors influencing customer satisfaction in the e-commerce sector with reference to consumers in Coimbatore district. Primary data were collected from 151 respondents using a structured questionnaire, and the data were analyzed using percentage analysis and chi-square test. The study highlights the role of demographic factors, online advertisements, awareness levels, and purchase patterns in shaping customer satisfaction. The findings provide valuable insights for e-commerce companies to improve customer experience and loyalty. |
| Keywords: | E-Commerce, Customer Satisfaction, Online Shopping Behavior, Digital Marketing, Consumer Perception |
| Cite Article: | "FACTORS INFLUENCING CUSTOMER SATISFACTION IN COMMERCE SECTOR BUSINESS", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a633-a638, January-2026, Available :http://www.ijrti.org/papers/IJRTI2601093.pdf |
| Downloads: | 000108 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2601093
Registration ID:209170
Published In: Volume 11 Issue 1, January-2026
DOI (Digital Object Identifier):
Page No: a633-a638 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2601093 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2601093 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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