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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: February 2026
Volume 11 | Issue 2
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Impact Factor : 8.14
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Issue Published : 117
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| Paper Title: | A STUDY ON MARKETING PROBLEMS FACED BY COCONUT PRODUCERS WITH SPECIAL REFERENCE TO POLLACHI |
| Authors Name: | DHIVYADHARSHANA G S , Dr. U. ARCHANA. |
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IJRTI_209084
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| Published Paper Id: | IJRTI2601034 |
| Published In: | Volume 11 Issue 1, January-2026 |
| DOI: | |
| Abstract: | This research investigates the prevalent marketing challenges encountered by coconut producers, focusing specifically on the Pollachi region of Tamil Nadu. Agriculture is a critical component of the Indian economy, supporting approximately one-third of the population directly or indirectly. Coconut cultivation is particularly vital, sustaining 60% of farmers in Tamil Nadu, which exhibits the highest coconut productivity among major Indian states. However, the increasing trend in production has introduced new challenges regarding market access for the resulting surplus. The study utilized primary data collected via a structured questionnaire from 150 respondents in Pollachi using convenience sampling over five months (March to October 2025). Key objectives included analysing cultivation and marketing problems, studying marketing practices, and exploring returns realized by growers. The analysis, utilizing Simple Percentage and the Chi-Square method, revealed that limited market information (36% of respondents) and the lack of organized marketing channels (41% of respondents) are the most significant problems. These challenges frequently lead to financial instability for 41% of the farmers interviewed. The study concludes that interventions such as implementing a price guarantee scheme and strengthening farmer associations are necessary to mitigate unexpected losses and price fluctuations caused by intermediaries. The analysis found no significant relationship between either Gender or Area and the stated marketing problems or preferred stakeholders, respectively. |
| Keywords: | Coconut marketing, Pollachi, Price fluctuation, financial instability, Farmer cooperatives, Marketing channels. |
| Cite Article: | "A STUDY ON MARKETING PROBLEMS FACED BY COCONUT PRODUCERS WITH SPECIAL REFERENCE TO POLLACHI", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a262-a269, January-2026, Available :http://www.ijrti.org/papers/IJRTI2601034.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2601034
Registration ID:209084
Published In: Volume 11 Issue 1, January-2026
DOI (Digital Object Identifier):
Page No: a262-a269 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2601034 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2601034 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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