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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21582
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Total Authors : 22438
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| Paper Title: | An analytical study of Employee Engagement factors and their impact on Organisational Citizenship Behaviour of employees of Organised Retail Stores in Chennai |
| Authors Name: | Dr. JOTHI RAMAN D. |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_207762
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| Published Paper Id: | IJRTI2511134 |
| Published In: | Volume 10 Issue 11, November-2025 |
| DOI: | |
| Abstract: | This study explored the influence of employee engagement factors on organisational citizenship behaviour (OCB) among employees working in organised retail outlets in Chennai. Adopting an exploratory and cross-sectional research design, a mixed-methods approach was utilised to capture both breadth and depth of employee perceptions. Primary data were collected through a structured questionnaire administered to 200 employees with at least two years of work experience, selected using purposive sampling. Descriptive statistics were employed to highlight employees’ perceptions of engagement dimensions, while inferential techniques—including independent samples t-tests, correlation analysis, and multiple regression—were applied to test the research hypotheses and identify the predictive capacity of engagement factors on OCB. The findings revealed that job satisfaction, management support, and work–life balance significantly influenced OCB, whereas career development opportunities had a comparatively weaker effect. Correlation results confirmed strong positive associations between employee engagement and OCB, and regression analysis demonstrated that the engagement factors collectively explained a substantial proportion of variance in employee behaviour (Adj. R² = 0.761). The study enriches engagement and OCB literature by extending empirical evidence to the retail sector and provides practical implications for managers to strengthen satisfaction, supportive supervision, and work–life initiatives. Recognising limitations of geographic scope and self-reported measures, the study suggests that future research should extend to different regions and industries for broader generalisation. |
| Keywords: | Employee Engagement, Organisational Citizenship Behaviour, Job Satisfaction, Management Support, Career Development Opportunities, Retail Sector. |
| Cite Article: | "An analytical study of Employee Engagement factors and their impact on Organisational Citizenship Behaviour of employees of Organised Retail Stores in Chennai", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 11, page no.b273-b285, November-2025, Available :http://www.ijrti.org/papers/IJRTI2511134.pdf |
| Downloads: | 000200 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2511134
Registration ID:207762
Published In: Volume 10 Issue 11, November-2025
DOI (Digital Object Identifier):
Page No: b273-b285 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2511134 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2511134 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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