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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21579
Article Published : 8531
Total Authors : 22438
Total Reviewer : 805
Total Countries : 159
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| Paper Title: | Risk Appetite and Investment Choices of Gen Z students |
| Authors Name: | Amit Kumar Srivastava , Dr. Prashant Srivastava , Dr. Indu Bala |
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| Author Reg. ID: |
IJRTI_207412
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| Published Paper Id: | IJRTI2511062 |
| Published In: | Volume 10 Issue 11, November-2025 |
| DOI: | |
| Abstract: | This study examines the relationship between risk appetite and investment choices among Generation Z students in India. Based on primary data from over 100 college respondents, it explores how financial literacy, income, and digital exposure influence investment preferences and decision-making. Findings show that the majority of Gen Z respondents demonstrated a preference for low- to moderate-risk investments, typically choosing instruments such as mutual funds and fixed deposits instead of higher-risk assets like equities or crypto assets. A lack of financial knowledge and limited income levels were identified as major factors discouraging active investment participation. The study concludes that while Gen Z students are financially aware, enhancing financial and digital investment literacy is essential for promoting more confident and informed investment behavior. |
| Keywords: | Gen Z investors, Risk Appetite, Financial Literacy, Digital Financial Platforms, Investment Preferences |
| Cite Article: | "Risk Appetite and Investment Choices of Gen Z students", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 11, page no.a516-a523, November-2025, Available :http://www.ijrti.org/papers/IJRTI2511062.pdf |
| Downloads: | 000339 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2511062
Registration ID:207412
Published In: Volume 10 Issue 11, November-2025
DOI (Digital Object Identifier):
Page No: a516-a523 Country: Lucknow, Uttar Pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2511062 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2511062 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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