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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19457
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
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| Paper Title: | A Strategic Perspective on “ The role of Digital Innovation In Fostering Customer Retention in Botswana’s Banking Sector. |
| Authors Name: | Emmanuel Sibisibi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205789
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| Published Paper Id: | IJRTI2508088 |
| Published In: | Volume 10 Issue 8, August-2025 |
| DOI: | |
| Abstract: | Digital banking has changed economies and societies, with Botswana being an important example. This study looks at how digital banking improves customer engagement and retention. It highlights mobile banking's role in making financial services more accessible, while also noting challenges like low digital literacy and infrastructure issues. The research aims to give useful insights for policymakers and banks. It examines mobile banking's effects on customer satisfaction and compares Botswana’s situation to successful cases like Kenya’s M-Pesa. Recommendations for improving digital banking in Botswana will be provided. |
| Keywords: | Customer relationship management, artificial intelligence, customer satisfaction, digital banking, customer retention, customer engagement |
| Cite Article: | "A Strategic Perspective on “ The role of Digital Innovation In Fostering Customer Retention in Botswana’s Banking Sector.", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 8, page no.a725-a730, August-2025, Available :http://www.ijrti.org/papers/IJRTI2508088.pdf |
| Downloads: | 000755 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2508088
Registration ID:205789
Published In: Volume 10 Issue 8, August-2025
DOI (Digital Object Identifier):
Page No: a725-a730 Country: Gaborone, Gaborone, Botswana Research Area: Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2508088 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2508088 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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