 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: February 2026
Volume 11 | Issue 2
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21303
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | Impact of Non-Paid Form of Advertisements- An Empirical Study Concerning the Kannada Movies |
| Authors Name: | RASHMI H.N. , Dr. Supriya R. |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205641
|
| Published Paper Id: | IJRTI2508042 |
| Published In: | Volume 10 Issue 8, August-2025 |
| DOI: | |
| Abstract: | This study examines the role and effectiveness of non-paid forms of advertising in promoting Kannada movies, with a focus on word-of-mouth, social media buzz, and community-based events. Amidst limited marketing budgets in the Kannada film industry, such organic promotional strategies have gained prominence to enhance audience awareness and engagement. Using a sample of 38 Kannada movie viewers, the research employs quantitative methods including Chi-square tests, Mann-Whitney U tests, and Kruskal-Wallis analyses to explore usage patterns, impact on awareness and viewership, audience engagement, and demographic variations. Findings reveal that word-of-mouth and social media buzz are the most frequently used and most effective non-paid advertising methods, significantly increasing both audience awareness and active participation. Younger and digitally active demographics respond most strongly to these advertising channels. Qualitative insights highlight the perceived authenticity and trustworthiness of non-paid promotions. The study underscores the strategic importance of organic, community-driven marketing approaches for Kannada filmmakers operating within financial constraints and offers practical recommendations to optimise promotional activities in this regional film context. |
| Keywords: | Non-paid advertisements, audience awareness, movie marketing strategies. |
| Cite Article: | "Impact of Non-Paid Form of Advertisements- An Empirical Study Concerning the Kannada Movies", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 8, page no.a346-a354, August-2025, Available :http://www.ijrti.org/papers/IJRTI2508042.pdf |
| Downloads: | 000868 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2508042
Registration ID:205641
Published In: Volume 10 Issue 8, August-2025
DOI (Digital Object Identifier):
Page No: a346-a354 Country: TUMAKURU, Karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2508042 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2508042 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||