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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: October 2025
Volume 10 | Issue 10
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Impact Factor : 8.14
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| Paper Title: | EXAMINING THE IMPACT OF FINANCIAL INFLUENCERS ON STUDENT FINANCIAL BEHAVIOR |
| Authors Name: | SHARATH S , Manjunatha.G |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205281
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| Published Paper Id: | IJRTI2507054 |
| Published In: | Volume 10 Issue 7, July-2025 |
| DOI: | |
| Abstract: | Financial influencers play a growing role in shaping how students manage their money. With easy access to social media, students are increasingly turning to these influencers for advice on saving, spending, and investing. This study explores how financial influencers impact students’ financial decisions and behavior. Understanding the influence of financial influencers helps identify patterns in student financial behavior. It provides insights into improving financial literacy and decision-making among students, helping educators and policymakers develop better financial education programs. The study aims to explore how much students trust financial influencers for financial advice and how this trust affects their saving and investment habits. It also seeks to compare the financial behaviors of students who follow financial influencers with those who don’t, highlighting the influencers' impact on student financial decisions. Survey Method – Conduct structured questionnaires to gather data on students' trust in financial influencers and their financial behavior. Statistical Analysis – Use tools like SPSS or Excel to analyze survey results and identify patterns or correlations. Trust in Financial Influencers: Many students trust financial influencers for advice, especially on budgeting, saving, and investing. Impact on Financial Behavior: Students who follow financial influencers are more likely to engage in saving and investment activities compared to those who don’t. Difference in Financial Decisions: Followers of financial influencers tend to make more informed financial decisions, showing better financial awareness and management skills. Challenges and Risks: Some students reported being misled by unverified advice, highlighting the need for better financial literacy education. Financial influencers have a significant impact on students' financial behavior, influencing their saving and investment decisions. While many students benefit from improved financial awareness, some face risks from unreliable advice. Strengthening financial literacy programs can help students make more informed and balanced financial decisions |
| Keywords: | Financial Influencers, Student Financial Behavior, Social Media Influence, Personal Finance Management, Financial Literacy, |
| Cite Article: | "EXAMINING THE IMPACT OF FINANCIAL INFLUENCERS ON STUDENT FINANCIAL BEHAVIOR", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 7, page no.a456-a463, July-2025, Available :http://www.ijrti.org/papers/IJRTI2507054.pdf |
| Downloads: | 000222 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2507054
Registration ID:205281
Published In: Volume 10 Issue 7, July-2025
DOI (Digital Object Identifier):
Page No: a456-a463 Country: BANGLORE NORTH, Karanataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2507054 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2507054 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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