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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: October 2025
Volume 10 | Issue 10
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 113
Article Submitted : 18032
Article Published : 7746
Total Authors : 20484
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| Paper Title: | Study on marketing strategies Adopted by Hindustan Unilever Limited (HUL) In India |
| Authors Name: | Akshay Jaychand Dongre |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_202312
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| Published Paper Id: | IJRTI2505012 |
| Published In: | Volume 10 Issue 5, May-2025 |
| DOI: | |
| Abstract: | This study explores the marketing strategies adopted by Hindustan Unilever Limited (HUL), one of India’s leading fast-moving consumer goods (FMCG) companies. The research aims to analyze how HUL has effectively navigated the diverse and dynamic Indian market through innovative marketing practices, brand positioning, and consumer-centric campaigns. By examining various case studies, advertising approaches, rural marketing initiatives, and digital outreach strategies, the study evaluates how Hindustan Unilever Limited maintains its competitive edge and sustains brand loyalty across multiple product categories. Both qualitative and quantitative data have been utilized to assess the impact of these strategies on consumer behavior and market performance. The findings indicate that HUL’s success lies in its ability to localize global strategies, leverage strong distribution networks, and consistently adapt to changing consumer trends. This paper provides valuable insights for marketers and business strategists aiming to understand the nuances of marketing in a complex and culturally rich marketplace like India. |
| Keywords: | Hindustan Unilever Limited (HUL), FMCG Sector India, Consumer Behavior, Rural Marketing India, Indian Market Trends, Marketing Strategies, Advertising Strategies |
| Cite Article: | "Study on marketing strategies Adopted by Hindustan Unilever Limited (HUL) In India", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 5, page no.a119-a126, May-2025, Available :http://www.ijrti.org/papers/IJRTI2505012.pdf |
| Downloads: | 000313 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2505012
Registration ID:202312
Published In: Volume 10 Issue 5, May-2025
DOI (Digital Object Identifier):
Page No: a119-a126 Country: Gondia, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2505012 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2505012 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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