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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 144
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| Paper Title: | Consumers ecommerce shopping of FMCG |
| Authors Name: | Vijay Bathvar , Dr. Jayprakash Lamoria |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_201777
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| Published Paper Id: | IJRTI2503202 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | |
| Abstract: | The rapid growth of e-commerce has transformed the Fast-Moving Consumer Goods (FMCG) sector, providing consumers with increased convenience, product variety, and competitive pricing. This research explores the evolving consumer behavior in FMCG e-commerce, examining the factors influencing purchasing decisions, such as price sensitivity, brand loyalty, and digital engagement. The study employs a combination of primary and secondary research, including surveys and market analysis, to assess consumer preferences and the challenges they face in online FMCG shopping. Findings indicate a significant shift in consumer habits toward digital shopping due to accessibility, personalized marketing, and enhanced logistics services. However, issues like trust, product quality concerns, and return policies remain key challenges for online shoppers. The study concludes that businesses must adapt to changing consumer expectations by integrating seamless digital experiences, reliable customer service, and competitive pricing strategies. The implications of this research highlight the need for businesses to leverage data analytics, personalized recommendations, and improved supply chain efficiency to enhance the online FMCG shopping experience. |
| Keywords: | E-commerce, FMCG, Consumer Behavior, Online Shopping, Convenience goods, Shopping goods, Market Trends, Consumer Preferences |
| Cite Article: | "Consumers ecommerce shopping of FMCG ", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.c7-c15, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503202.pdf |
| Downloads: | 000443 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2503202
Registration ID:201777
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: c7-c15 Country: Vadodara , Gujarat , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503202 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503202 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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