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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19457
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
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| Paper Title: | Digital Marketing Trends: Exploring the Rise of AI and Digital Marketing and Its Implications in Future Strategies |
| Authors Name: | Jasleen Kaur Dang , Dr Charu Bisaria |
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IJRTI_201304
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| Published Paper Id: | IJRTI2503108 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | |
| Abstract: | Artificial intelligence (AI) and machine learning technologies have increasingly gained prominence in digital marketing, enabling businesses to analyze consumer behavior and deliver personalized advertising content. This study aims to provide a comprehensive analysis of AI's role in digital marketing, employing bibliometric analysis to identify publication trends, key research areas, and industry applications. Using data from the Scopus database (2007–2023), this research identifies the exponential growth in AI-related marketing studies and highlights emerging trends such as AI-driven personalization, predictive analytics, and automated content generation. Statistical analysis demonstrates AI’s effectiveness in enhancing marketing efficiency and consumer engagement. Findings suggest that AI will continue to reshape digital marketing, necessitating proactive adoption and ethical considerations in its application. The study contributes to academic discourse by offering a structured examination of AI’s trajectory in marketing and recommendations for its future integration. |
| Keywords: | Digital Marketing, Artificial Intelligence, Machine Learning, Consumer Behavior, Predictive Analytics, Automation |
| Cite Article: | "Digital Marketing Trends: Exploring the Rise of AI and Digital Marketing and Its Implications in Future Strategies", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b54-b57, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503108.pdf |
| Downloads: | 000417 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2503108
Registration ID:201304
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: b54-b57 Country: Lucknow , Uttar Pradesh , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503108 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503108 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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