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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: E-Commerce Adoption in the Banking Sector: Key Determinants and Influencing Factors- A Study in Chennai
Authors Name: Aslin Shini .S
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IJRTI_201280
Published Paper Id: IJRTI2503101
Published In: Volume 10 Issue 3, March-2025
DOI:
Abstract: Modern technology brings forth substantial changes to the banking industry. The use of e-commerce by banks surpasses simple technological enhancements because it constitutes an essential business strategy to adapt to changing customer needs and regulatory trends and worldwide market conditions. This paper explores the key elements which drive banking institutions to adopt e-commerce platforms during their transition to digital services. The study based its insights on primary data obtained through 200 surveys conducted by convenient sampling. Research in this study follows the empirical research method as its foundation. The main goal is to thoroughly examine all variables which direct and affect the implementation of electronic commerce solutions in financial institutions. This research aims to study and rank the vital elements which influence banking institutions to adopt e-commerce operations. The research discovered that banks possessing advanced technological systems show better adaptability to e-commerce systems. Advanced IT systems and secure online platforms take central roles for e-commerce adoption while regulatory standards possess significant impact on this process. The adoption of e-commerce solutions by banks is influenced strongly by supportive regulations for digital transactions which exist in their operating regions. Additionally, banks focus on security parameters and cost benefits during their decision-making process. E-commerce solutions within banking institutions serve both technological needs and market-trend demands of the present digital age and will determine financial service development in the future.
Keywords: E-commerce, Banking, Technology, Digitalization, Customer
Cite Article: "E-Commerce Adoption in the Banking Sector: Key Determinants and Influencing Factors- A Study in Chennai", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b1-b16, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503101.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2503101
Registration ID:201280
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: b1-b16
Country: Nagercoil/ kanniyakumari, TamilNadu, India
Research Area: Other
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503101
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503101
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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