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Dysfunctional appearance beliefs are important risk factors in the development of body
dissatisfaction. Social media is the most powerful tool in propagating appearance-ideals. This
paper analyses the relationship between use of Instagram, appearance ideal internalization, body image dissatisfaction and the social pressure to adhere to the constructed appearance standards in a sample of college-going young adults (N=103, aged 19-21, 64% females) in Kochi. Furthermore, this study uses The Sociocultural Attitudes Towards Appearance Questionnaire-3 (SATAQ-3) (Thompson, Berg, Roehrig, Guarda, & Heinberg, 2004)and The Figure Rating Scale (Stunkard, Sørensen, & Schulsinger, 1983) to examine and compare the difference in Instagram mediated attitude towards appearance-related variables between female and male samples. The paper is an attempt to assess and quantify the societal pressure to adhere to the stereotypes and idealized body images proposed by Instagram. Cultivation theory in regard to body image effects is also being elucidated in this paper.
Keywords:
Appearance ideal-internalization, Instagram, Body Image, Body image dissatisfaction, SATAQ, Figure Rating Scale, Cultivation theory, Social pressure
Cite Article:
"Appearance Ideal Internalization and Body Image Dissatisfaction: A Quantitative Analysis on the Influence of Instagram Among Young Adults ", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 1, page no.a391-a403, January-2025, Available :http://www.ijrti.org/papers/IJRTI2501050.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator