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Abstract: The film is a medium for expressing one's creativity. Knowledge, education, entertainment, and cultural diffusion are just a few examples provided by films. Professional film companies (OTT platforms) are structured as businesses with a whole production cycle encompassing various business models.
An OTT platform’s net income growth is extensively reliant on selecting the correct cinema projects and selecting the appropriate management and artistic and creative workgroups, and many numerous other important factors, however, and it also strongly relies on deciding the right measure and strategy to film promotion, control over revenues via advanced technology and most importantly another aspect, i.e., the right business models.
In research-based on business models via OTT platforms, types of film production business models are not a well-studied topic, with more focus on the production of individual films and their specifics. The aim of the research is to explore the business models of film production businesses in OTT as well as the relationships that exist between them. The study's objective is to analyze and evaluate the many business models used by film production businesses and their effectiveness.
Keywords:
Keywords: Film business, business models of film production companies, film production company, business model types, OTT platforms.
Cite Article:
"An Empirical Analysis of Film Production Business Models with Special Reference to OTT Platforms", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 6, page no.153 - 157, June-2024, Available :http://www.ijrti.org/papers/IJRTI2406023.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator