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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19456
Article Published : 8041
Total Authors : 21252
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| Paper Title: | Impact of Rational Advertising on Consumer Skepticism |
| Authors Name: | Amit Kumar , Dr. Mahesh Chandra |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189165
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| Published Paper Id: | IJRTI2402020 |
| Published In: | Volume 9 Issue 2, February-2024 |
| DOI: | |
| Abstract: | This research investigates the nuanced relationship between rational advertising strategies and consumer skepticism through meticulous quantitative analysis. In an era of information overload and a discerning consumer base, understanding the intricacies of advertising effectiveness is imperative for marketers. The study aims to unravel the influence of rational advertising on consumer skepticism, accentuating the crucial role of messaging grounded in reason and logic in shaping the evolving landscape of advertising. Through a rigorous examination of quantitative data, this research provides valuable insights into how rational appeals impact consumer trust and skepticism, laying the groundwork for the development of more effective advertising strategies. |
| Keywords: | Rational Advertising, Skepticism, Consumer Skepticism. |
| Cite Article: | "Impact of Rational Advertising on Consumer Skepticism", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 2, page no.118 - 120, February-2024, Available :http://www.ijrti.org/papers/IJRTI2402020.pdf |
| Downloads: | 000205190 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2402020
Registration ID:189165
Published In: Volume 9 Issue 2, February-2024
DOI (Digital Object Identifier):
Page No: 118 - 120 Country: U.p, uttar pardesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2402020 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2402020 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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