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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21311
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Total Authors : 22301
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| Paper Title: | A STUDY ON BRAND IMAGE AND ITS IMPACT ON CONSUMER’S BEHAVIOR |
| Authors Name: | Hemanth V |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_186941
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| Published Paper Id: | IJRTI2305215 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | The study analyzes the impact of brand image on consumer behavior. A brand image is a representation of a brand that consumers have in their minds. A strong brand image can help a firm grow sales, establish loyalty, and attract new customers. The study analyzes the significance of brand image in brand loyalty and its influence on how customers make purchases, and its impact on brand reputation. A literature review of existing studies on the topic was used as the research methodology. According to the study, brand image has an important influence on consumer behavior, and organization who would like to develop a strong brand image should focus on building a positive picture of their company through advertising, public relations, and other marketing campaigns. |
| Keywords: | Brand Image, Brand reputation, Consumer behavior, Perception of consumers |
| Cite Article: | "A STUDY ON BRAND IMAGE AND ITS IMPACT ON CONSUMER’S BEHAVIOR", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.2193 - 2197, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305215.pdf |
| Downloads: | 000205331 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2305215
Registration ID:186941
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 2193 - 2197 Country: Bengaluru, Karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305215 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305215 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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