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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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| Paper Title: | Study On Consumers Preference and Buying Behaviour of Patanjali Products in Bijnor district of Uttar Pradesh |
| Authors Name: | Nishant Kumar , Ramchandra |
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| Author Reg. ID: |
IJRTI_186590
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| Published Paper Id: | IJRTI2305065 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | The present study on “Study on Consumers Preference and Buying Behaviour of Patanjali Products in Bijnor district of Uttar Pradesh” was carried out during the session2022-2023. The Descriptive research design was used in this study. Over all 150 respondents were selected by using random sampling method. The data were collected by personally interviewing the respondents with the help of structured questionnaire schedule. The data collected were carefully examined, classified, quantified and tabulated. Frequencies, mean, standard deviation, percentage formula, marketing margin and cost of marketing were employed for interpreting the results. Constraints while marketing of insecticide are lack of products awareness; how to use the product, various competitors in the market for marketing of products where consumers get confused to buy the products. As the companies don’t give demonstration so they hesitate to use the product. Price of product is reasonable for the consumers. Dealer's recommendation plays very crucial role for the purchasing of the insecticides and PGR and all the related goods. Around 30% consumers trust dealers as compare to other sources which influence their buying behaviour because most of these consumers purchase the pesticides at credit. Potential customers in this generation are becoming more concerned about their health and determined to enhance their standard of living, as shown by their preference for products that protect their health while offering complete satisfaction. A Customer will go through a purchasing behaviour process in order to purchase a product. The Indian herbal market is flooded with numerous well-known and recognized herbal brands. Consumers of this millennium have become more concerned about their health and also inclined to maintain quality of life which is reflected through the preferential consumption of those products that protect the good state of their health as well as provide maximum satisfaction. In pursuit of a healthy lifestyle Indians have become more inclined to Ayurvedic or Herbal therapy as alternative healthcare for natural cure. The choice and usage of a particular brand by the consumer over the time is affected by the quality benefits offered by the brand especially when it comes to brand of eatable and cosmetics. Consumer satisfaction is derived when he compares the actual performance of the product with the performance he expected out of the usage. Consumers look for the healthy products along with the quality because in modern India there is a great awareness about the healthy lifestyle. Yoga, Ayurveda, Natural therapies are the utmost considered concepts than any other medicines. There is more consideration for the avoidance of unwanted stuff than the cure of diseases. Hence, this gives a lot of weightages to the Yoga Guru Baba Ramdev and his naturally positioned Patanjali products. This paper throws light on the consumer preference and buying behaviour towards Patanjali products in Bijnor district of Uttar Pradesh. For this purpose, some consumer's feedback is considered for the study through the Patanjali Outlets in Bijnor region. |
| Keywords: | Consumer Behaviour, Marketing, Patanjali, Consumer Preference |
| Cite Article: | "Study On Consumers Preference and Buying Behaviour of Patanjali Products in Bijnor district of Uttar Pradesh", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.421 - 426, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305065.pdf |
| Downloads: | 000205364 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2305065
Registration ID:186590
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 421 - 426 Country: Bijnor, Uttar Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305065 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305065 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
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