 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: February 2026
Volume 11 | Issue 2
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21311
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | Analyzing buying behaviour of consumer towards IFFCO's Urea and DAP in Rewari district of Haryana |
| Authors Name: | Jayant Yadav , Pritesh Dwivedi , Anuj Saini , Manshi Chauhan |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_186491
|
| Published Paper Id: | IJRTI2305016 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | IFFCO was introduced in India on Nov 3, 1967 as a Cooperative society with the aim of improving agricultural productivity in India by providing high quality fertilizers to farmers at affordable prices. The present study is focused on studying buying behaviour of consumer towards IFFCO’s DAP and Urea, by studying socio-economic profile of the respondents, marketing channels in the study area. The studied parameters for socio-economic profiling was age, sex, education, occupation, land holding, size of family and monthly income, beside all of them age and sex of the respondents were found non-significant. IFFCO’s products creates high value because of its quality and availability thus, attraction of consumers towards IFFCO’s products are increasing at a very high rate. IFFCO’s urea and DAP have strongest market in Northern states like Punjab, Haryana, Uttar Pradesh and Bihar for wheat and rice, Significant market in western states like Gujarat, Maharashtra and Rajasthan for cotton, sugarcane and groundnut and expanding in Southern states like Tamil Nadu, Andhra Pradesh and Karnataka for rice, wheat and pulses. |
| Keywords: | Consumer, Buying behavior, marketing, Urea & DAP, IFFCO |
| Cite Article: | "Analyzing buying behaviour of consumer towards IFFCO's Urea and DAP in Rewari district of Haryana", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 5, page no.118 - 121, May-2023, Available :http://www.ijrti.org/papers/IJRTI2305016.pdf |
| Downloads: | 000205208 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2305016
Registration ID:186491
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier):
Page No: 118 - 121 Country: Rewari, Haryana, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2305016 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2305016 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||