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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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| Paper Title: | Attitude of farmers towards DD Kisan channels programme in Jaipur district of Rajasthan |
| Authors Name: | VIKRAM PIPLODA , Dr. Syed H. Mazhar |
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| Author Reg. ID: |
IJRTI_186323
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| Published Paper Id: | IJRTI2304231 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | Television is one of the potent developmental communication tools in the present era of knowledge and technology. Communication is very powerful system to impart information to upgrade our agriculture. Television is a great wonder of modern science for effective communication. The Prime minister Narendra Modi launched new channel ‘DD Kisan’ on May 26, 2015 at New Delhi’s Vigyan Bhawan. This channel owned by Doordarshan with the slogan “Changing Indian Farmer” DD kisan is an Indian agriculture 24- hour television channel. The present study was conducted in purposely selected Jaipur district of Rajasthan. There is total eight tehsils in Jaipur district of Rajasthan, out of which, two tehsils namely Sambhar and Dudu were selected on the basis of most of the farmers watching DD Kisan channel. Two panchayat samities from district were identified based on most of the farmers watching DD Kisan channel and eight villages were selected randomly from each panchayat samities. From the list so prepared, respondents were selected randomly from each identified village. Thus, in all 120 farmers were included in the sample of the study. The study clearly showed that majority 54.17 per cent of the DD Kisan viewer farmers had positive attitude towards DD Kisan channel, while 29.17 per cent of respondents had highly positive attitude and 15.00 per cent of them had neutral attitude towards DD Kisan channel and it was observed that 1.67 had negative attitude towards DD Kisan channel, while it was observed that none of them had highly negative attitude towards DD Kisan channel. |
| Keywords: | Communication, DD Kisan channel, Viewing farmers, Attitude of farmers. |
| Cite Article: | "Attitude of farmers towards DD Kisan channels programme in Jaipur district of Rajasthan", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.1408 - 1410, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304231.pdf |
| Downloads: | 000205398 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2304231
Registration ID:186323
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 1408 - 1410 Country: PRAYAGRAJ, UTTAR PRADESH, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304231 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304231 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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