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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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Volume Published : 10
Issue Published : 112
Article Submitted : 17460
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Total Authors : 20140
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| Paper Title: | Study on Determinants of Customer Satisfaction: A Case of Nandini Milk and Milk Products |
| Authors Name: | Dr. Doddahulugappa Goutam |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_186338
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| Published Paper Id: | IJRTI2304229 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | Karnataka Co-Operative milk Producers’ Federation Limited (KMF) is the apex body for the dairy co-operation movement in Karnataka. It is the second largest dairy co-operative amongst the dairy cooperative in the country. KMF has 14 milk unions covering all the district of the state which procure milk from primary dairy cooperative societies (DCS) and distribute milk to the consumer in various Tows/Cities/Rural markets in Karna-taka. In the present scenario the KMF (Nandini) has given utmost importance of doing particular task at fastest time in order to satisfy the consumer and attract new consumer. In this project we will come to know whether the consumer of Nandini and are satisfied with the service provided by them and the determinants for consumers satisfaction project emphasis. The project was undertaken in Karnataka Milk Federation Branch Belagavi it is a 2 months Internship where in an attempt has been made to understand the practically in the company environment. The Business is based on understanding consumer determinants and expectations, providing the kind of product that consumer wants. Knowledge of advertisement methods would help for planning and implementing the marketing strategies. The roof consumer orientation in the marketing concept depends upon how marketing mix adopted to satisfy the consumer. The consumer is principal priority of the business. |
| Keywords: | Customer Awareness, Satisfaction, Customer Perception, Customer Expectation and Generation-Y Customer |
| Cite Article: | "Study on Determinants of Customer Satisfaction: A Case of Nandini Milk and Milk Products", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.1400 - 1403, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304229.pdf |
| Downloads: | 000205247 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2304229
Registration ID:186338
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 1400 - 1403 Country: Belagavi, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304229 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304229 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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