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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21525
Article Published : 8515
Total Authors : 22403
Total Reviewer : 805
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| Paper Title: | KINDS OF SOCIAL MEDIA AND THEIR INFLUENCE WITH USAGE ON CONSUMER PURCHASE DECISION |
| Authors Name: | Mrs.B.Poornima , S.R.Ganesh Kumar |
| Download E-Certificate: | Download |
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IJRTI_186160
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| Published Paper Id: | IJRTI2304197 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | This study aims to investigate the various social media platforms and how they affect consumers' purchasing decisions. Social media has a significant impact on consumer behavior and has ingrained itself into peoples' daily lives. This study examines the various social media platforms, such as social networking sites, micro blogging sites, and visual platforms, as well as their distinctive traits and features. Additionally, it looks at how social media usage affects consumer purchasing behavior, including how it affects how consume and perceive goods and services and how they make decisions. Age, gender, income, and educational attainment are among the variables that the study also examines as influences on social media usage. Overall, this study sheds light on how social media affects consumer behavior. |
| Keywords: | Social Influences, Social Media Networks, Purchase Behavior |
| Cite Article: | "KINDS OF SOCIAL MEDIA AND THEIR INFLUENCE WITH USAGE ON CONSUMER PURCHASE DECISION", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.1201 - 1204, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304197.pdf |
| Downloads: | 000205310 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2304197
Registration ID:186160
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 1201 - 1204 Country: Coimbatore, Tamil Nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304197 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304197 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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