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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 113
Article Submitted : 18245
Article Published : 7789
Total Authors : 20583
Total Reviewer : 750
Total Countries : 142
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Published Paper Details
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| Paper Title: | A Study on the Impact of Green Marketing on Consumer Buying Behaviour within the Personal Care Industry |
| Authors Name: | Shreya Acharya |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_185590
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| Published Paper Id: | IJRTI2303093 |
| Published In: | Volume 8 Issue 3, March-2023 |
| DOI: | |
| Abstract: | The study aims to understand the impact of various factors that could potentially affect consumer buying behaviour and decision-making regarding green products to be able to deduct a managerial implication of creating marketing campaigns and product lines based on this concept of sustainability and environmentally friendly products. It is also important to understand the influencer of factors like premium pricing, levels of awareness, and overall satisfaction during the purchase process. The purpose of this study is to understand if these factors play an important role in influencing consumer buying behaviour and purchase decisions. |
| Keywords: | Green Marketing, Purchase Intention, Consumer Buying Behaviour, Sustainability |
| Cite Article: | "A Study on the Impact of Green Marketing on Consumer Buying Behaviour within the Personal Care Industry", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 3, page no.535 - 546, March-2023, Available :http://www.ijrti.org/papers/IJRTI2303093.pdf |
| Downloads: | 000205036 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2303093
Registration ID:185590
Published In: Volume 8 Issue 3, March-2023
DOI (Digital Object Identifier):
Page No: 535 - 546 Country: Richmond, Virginia, United States Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2303093 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2303093 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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