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Activities of the commercial banks in India are expanding at a rapid space during the period after Independence. There is territorial as well as functional. Expansion of the activities of the bank. Banks which are conservative and conventional in their approach have come out from their shell and face the challenges of planned economic growth. In recent years, non-conventional sectors are receiving the attention of commercial banks in India. A better understanding of the implications of financing non conventional sector by commercial banks is possible only if one looks back the position of commercial banks during the pre-nationalization era. Banking in India before nationalization. Main objective of this research paper is to investigate the modern service quality dimension which affects the customer satisfaction. Sample size of 840 respondents, collected from selected Bank of Erode district, who are using banking service of commercial bank. The skills of bank staff should be upgraded continuously through training. Bank must develop various measures for providing satisfaction to the customer for various banking services.
Keywords:
Key words : Commercial Bank, Customer Satisfaction.
Cite Article:
"A STUDY OF CUSTOMER DELIGHT TOWARDS SERVICES OF SELECTED COMMERCIAL BANKS IN ERODE DISTRICT", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 9, page no.813 - 820, September-2022, Available :http://www.ijrti.org/papers/IJRTI2209107.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator