Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
In today’s era of globalization, most of the sectors including marketing sector has undergone experiencing continuous changes. With a rapid growth of information through the internet, market players plunge into online marketing. They aim to achieve the goals like attracting customers, creating a brand image, and sticking its claws in the market. It reduces the cost of marketing and wide coverage and spread information within the fraction of time through the world. At the same time it also affects the authenticity, internet marketing scams and security issues. The present study an empirical analysis of consumer satisfaction toward and factors influencing towards online shopping in Tiruppur district of TamilNadu.
Keywords:
Internet Marketing, Online Shopping, Consumer satisfaction and factor influences
Cite Article:
"AN EMPIRICAL ANALYSIS OF CONSUMER SATISFACTION AND FACTORS INFLUENCING TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO TIRUPPUR DISTRICT", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 8, page no.404 - 410, August-2022, Available :http://www.ijrti.org/papers/IJRTI2208064.pdf
Downloads:
000205155
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator