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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21523
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| Paper Title: | Music Videos Filming Locations as Tourist Attractions: A Case Study of Filipino BTS Fans |
| Authors Name: | Stephannie Vianna J. Ybera , Gelliah Monika G. Gepila , Dianne Angelika B. Pito , Fulepro Alberto G. Madrilejos, MSHRM |
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| Author Reg. ID: |
IJRTI_182733
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| Published Paper Id: | IJRTI2206214 |
| Published In: | Volume 7 Issue 6, June-2022 |
| DOI: | |
| Abstract: | Due to the fact that the K-pop phenomenon is already becoming a mainstream in the Philippines, this research identifies the music video attributes that affect the Filipino BTS fans to appreciate the music video, and explores the relationship between the music video appreciation and their visitation to South Korea based on the stimulus-organism-response (SOR) model of Mehrabian and Russel. A total of 349 survey participants who are fans of BTS were selected as the target participants, and only 53 valid surveys were used and analyzed using the mean and standard deviation and correlation and regression analysis. The Filipino BTS fans are found to positively perceive the 3 attributes of music videos; song effect, visual effect, and celebrity effect. However, results stated that only the celebrity effect significantly influenced the fans’ appreciation of the music videos. Additionally, the result states that the fans’ appreciation of BTS’ music videos has a significant influence on their visitation to music video filming locations in South Korea. This study provides an idea about creating another type of marketing strategy which can help promote Philippine tourism with the influence of Filipino pop music, commonly known as P-pop. The findings can be utilized as a reference to further promote the country as a tourist attraction for international and local tourists by using Philippine pop music. |
| Keywords: | K-pop, P-pop, BTS, music video, filming location, tourism, travel, South Korea, Filipino fans |
| Cite Article: | "Music Videos Filming Locations as Tourist Attractions: A Case Study of Filipino BTS Fans", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 6, page no.1421 - 1438, June-2022, Available :http://www.ijrti.org/papers/IJRTI2206214.pdf |
| Downloads: | 000205375 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2206214
Registration ID:182733
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier):
Page No: 1421 - 1438 Country: San Pedro, Laguna, Philippines Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2206214 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2206214 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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