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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: July 2026
Volume 11 | Issue 7
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Impact Factor : 8.14
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| Paper Title: | Corporate Social Responsibility: Ultra Tech Cement Company Initiatives from South India |
| Authors Name: | Dr B R Manasa , Dr N Vidya |
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| Author Reg. ID: |
IJRTI_213823
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| Published Paper Id: | IJRTI2607014 |
| Published In: | Volume 11 Issue 7, July-2026 |
| DOI: | |
| Abstract: | Corporate social responsibility (CSR, here after) may be understood as a system which provides business for producing and distributing wealth for the development of its stakeholders by integrating its management with ethical systems and development practices. Service to the society is very implicit to corporate because they draw profit from the dwindling resources available from the locality where they are based. CSR is the most appropriate tool to serve the society. In the paper an attempt has been made to highlight livelihood activities initiatives of Ultra Tech Cement Company (UTCC) located at Tadipatri mandal of Anantapuram district of Andhra Pradesh state, south India. The UTCC is actively involved in livelihood, social issues, infrastructure, education and health activities in the rural areas. The UTCC provides help and support to the self help groups (SHGs), more especially, poor women in livelihood activities. Large scale number of the villages of that particular area is dependent on the UTCC for livelihood activities for their survival in that place. This signifies that rural women participating in the activity for individual, social development and which indirectly lead to the community development. The Aditya Birla trust under the support of UTTC provides training for rural women in the areas of tailoring, conduct of health camps for rural development and awareness programs in agriculture related activities. They provide employment for the local people for the individual, social development on a sustainable basis. |
| Keywords: | Corporate Social Responsibility Ultratech Rural development Sustainable development Goals |
| Cite Article: | "Corporate Social Responsibility: Ultra Tech Cement Company Initiatives from South India", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 7, page no.a116-a124, July-2026, Available :http://www.ijrti.org/papers/IJRTI2607014.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2607014
Registration ID:213823
Published In: Volume 11 Issue 7, July-2026
DOI (Digital Object Identifier):
Page No: a116-a124 Country: Anantapur, Andhra Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2607014 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2607014 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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