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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: July 2026
Volume 11 | Issue 7
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 122
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| Paper Title: | The Impact of digital supply chain transparency on customer satisfaction through trust and service quality in Pakistan E-commerce Industry |
| Authors Name: | Muhammad Ahmar Anjum , Wang Ping , Rimsha Niazi |
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IJRTI_213756
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| Published Paper Id: | IJRTI2606136 |
| Published In: | Volume 11 Issue 6, June-2026 |
| DOI: | |
| Abstract: | This study examines the effect of digital supply chain transparency on customer satisfaction in Pakistan’s e-commerce industry, with trust and service quality as mediating variables. Digital technologies have changed how businesses manage operations and how customers purchase products online. However, many online consumers in Pakistan still face issues such as limited order tracking, unclear product information, delayed delivery, and weak communication. A quantitative survey design was used, and primary data were collected through an online questionnaire from consumers who had experience using e-commerce platforms such as Daraz, Amazon, Alibaba/Ali-Express, and local online stores. A total of 386 responses were collected, while 385 responses were used for regression and mediation analysis. The findings show that digital supply chain transparency has a significant positive effect on customer satisfaction. The results also indicate that transparency improves customer trust and perceived service quality. Furthermore, trust and service quality partially mediate the relationship between digital supply chain transparency and customer satisfaction, with service quality showing the stronger mediating effect. The study suggests that e-commerce companies in Pakistan should improve real-time order tracking, provide accurate product information, strengthen communication during delivery, and build reliable service systems to increase customer satisfaction and long-term loyalty. |
| Keywords: | Keywords: Digital Supply Chain Transparency (DSCT); Trust; Service Quality; Customer Satisfaction; Pakistan Business Growth; E-Commerce Sector |
| Cite Article: | "The Impact of digital supply chain transparency on customer satisfaction through trust and service quality in Pakistan E-commerce Industry", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 6, page no.b231-b245, June-2026, Available :http://www.ijrti.org/papers/IJRTI2606136.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2606136
Registration ID:213756
Published In: Volume 11 Issue 6, June-2026
DOI (Digital Object Identifier):
Page No: b231-b245 Country: Xi'an, Xi'an, China Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2606136 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2606136 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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