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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: July 2026
Volume 11 | Issue 7
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Impact Factor : 8.14
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| Paper Title: | AI Chatbot — Changing Digital Consumers & Their Purchasing Decisions |
| Authors Name: | Subashini V , Prema R |
| Download E-Certificate: | Download |
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IJRTI_213679
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| Published Paper Id: | IJRTI2606124 |
| Published In: | Volume 11 Issue 6, June-2026 |
| DOI: | |
| Abstract: | At the core of this transformation is the AI chatbot, which is radically altering how brands connect with consumers and then drive buying decisions. In this paper, we review the use of conversational agents in marketing contexts and identify operational benefits, structural limitations, and future directions for research. These systems provide scalable one-to-one consumer communications, alongside informing and qualifying leads. In addition, they complement precise advertising efforts by creating personalized recommendations, which increases customer satisfaction and brand loyalty. Companies like Character, a leading UK based global leader in chatbot services helping both B to C but small brands achieve new levels of customer engagement (support@chatbox.com), reflects this functionality. Chatbots do offer ubiquitous accessibility, 24/7 support service capability and a seamless brand experience that naturally leads the consumers to trust on them, at the same time they help in cutting down expenditure. Thus, their ability to host promotions, handle transactions and collect feedback makes them very useful for marketers. However, with widespread deployment also comes significant issues of data privacy, algorithmic bias, lack of empathy and other ethical affairs. In the coming times, conversational agents are said to provide hyper-personalized experiences integrated seamlessly into omnichannel frameworks. On the whole, AI chatbots are reengineering how consumers make decisions, streamlining marketing effectiveness and reshaping digital touchpoints between consumers and brands. |
| Keywords: | AI Chatbots Customer Engagement Personalized Marketing Consumer Purchasing Decisions Lead Generation Omnichannel Marketing Predictive marketing Emotional Intelligence Marketing Automation |
| Cite Article: | "AI Chatbot — Changing Digital Consumers & Their Purchasing Decisions", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 6, page no.b146-b154, June-2026, Available :http://www.ijrti.org/papers/IJRTI2606124.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2606124
Registration ID:213679
Published In: Volume 11 Issue 6, June-2026
DOI (Digital Object Identifier):
Page No: b146-b154 Country: Coimbatore, TamilNadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2606124 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2606124 |
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ISSN: 2456-3315
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