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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: July 2026
Volume 11 | Issue 7
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 122
Article Submitted : 25330
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Total Authors : 25208
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| Paper Title: | The Influence of Social Media Marketing on Gym Supplements Consumption Among Youth |
| Authors Name: | Jad Rbii |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_212993
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| Published Paper Id: | IJRTI2606030 |
| Published In: | Volume 11 Issue 6, June-2026 |
| DOI: | |
| Abstract: | The fitness supplement industry has experienced significant global growth over the past decade, driven largely by social media marketing, influencer culture, and the expansion of digital fitness communities. In regions such as Europe and the Middle East, platforms including Instagram, TikTok, YouTube, and Snapchat have transformed how gym supplements are promoted and consumed among young adults. This research paper examines the relationship between social media marketing and consumer behavior in the gym supplement industry, with a particular focus on European and Middle Eastern fitness markets. The study explores how influencers, fitness brands, targeted advertisements, online communities, and algorithm-driven content shape purchasing decisions regarding supplements such as whey protein, creatine, pre-workouts, amino acids, and vitamins. The paper also highlights ethical concerns related to misleading advertising, unrealistic body standards, hidden sponsorships, and misinformation spread through digital platforms. Findings suggest that influencer credibility, aspirational visual marketing, and repeated social media exposure strongly affect consumers’ attitudes and buying intentions toward fitness supplements. The study concludes that while social media marketing has expanded awareness and accessibility of supplements, stronger regulations, transparent influencer practices, and consumer education are necessary to support responsible consumption. |
| Keywords: | Gym supplements, social media marketing, influencer marketing, fitness industry, dietary supplements, digital advertising, fitness influencers, consumer behaviour |
| Cite Article: | "The Influence of Social Media Marketing on Gym Supplements Consumption Among Youth", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 6, page no.a295-a311, June-2026, Available :http://www.ijrti.org/papers/IJRTI2606030.pdf |
| Downloads: | 000124 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2606030
Registration ID:212993
Published In: Volume 11 Issue 6, June-2026
DOI (Digital Object Identifier):
Page No: a295-a311 Country: Mumbai, Maharashtra, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2606030 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2606030 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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