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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: June 2026
Volume 11 | Issue 6
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 121
Article Submitted : 24737
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Total Authors : 24875
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| Paper Title: | A Study on Customer Awareness Towards Banking Services of Public and Private Sector Banks in Himachal Pradesh |
| Authors Name: | Neha Kashyap , Dr. Piyush Mehta |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_212552
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| Published Paper Id: | IJRTI2605067 |
| Published In: | Volume 11 Issue 5, May-2026 |
| DOI: | |
| Abstract: | The growing competition in the banking industry has compelled banks to provide innovative and high-quality services to their consumers. The present investigation aims to study the awareness of customers towards various services offered by private and public sector banks. The study was conducted on the customers of public and private commercial banks in the Solan and Shimla districts of Himachal Pradesh. The sample of the study comprised 320 customers who were selected using multi-stage random sampling. The results showed that the majority of the services which were preferred by the customers of both the banks were ATM cum Debit card service, SMS alerts service and Internet/mobile banking service. |
| Keywords: | Customer awareness, Banking services, Internet banking, Mobile banking |
| Cite Article: | "A Study on Customer Awareness Towards Banking Services of Public and Private Sector Banks in Himachal Pradesh", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 5, page no.a545-a552, May-2026, Available :http://www.ijrti.org/papers/IJRTI2605067.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2605067
Registration ID:212552
Published In: Volume 11 Issue 5, May-2026
DOI (Digital Object Identifier):
Page No: a545-a552 Country: SOLAN, Himachal Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2605067 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2605067 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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