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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: Global Growth of Esports and Its Business Opportunities for Indian Gaming Companies
Authors Name: SAI KAMALESH AMARA , Dr. Lenin Jothi
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IJRTI_211569
Published Paper Id: IJRTI2604159
Published In: Volume 11 Issue 4, April-2026
DOI:
Abstract: The global esports industry has emerged as one of the fastest-growing segments in the digital entertainment sector, driven by technological advancements, increasing internet penetration, and the rising popularity of competitive gaming. This study analyzes global esports growth trends and identifies key business opportunities for Indian gaming companies. The research focuses on revenue diversification, international expansion strategies, and the role of digital platforms in shaping the esports ecosystem. Primary data from 80 respondents was analyzed using descriptive statistics and the Chi-square test of independence. The findings reveal that diversified revenue streams significantly enhance business growth, while partnership-based strategies improve international expansion success. Emerging markets such as Southeast Asia (SEA) and MENA present high growth potential. The study concludes that Indian esports companies must adopt strategic diversification, digital transformation, and global expansion approaches to achieve sustainable competitiveness.
Keywords: Esports, Revenue Diversification, Digital Platforms, International Expansion, Gaming Industry, India
Cite Article: "Global Growth of Esports and Its Business Opportunities for Indian Gaming Companies", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.b160-b162, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604159.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2604159
Registration ID:211569
Published In: Volume 11 Issue 4, April-2026
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Page No: b160-b162
Country: Raigad, Maharashtra, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604159
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604159
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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