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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
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| Paper Title: | COMPARISION BETWEEN AYURVEDA AND MODERN MEDICINE |
| Authors Name: | PRANAV GANGWAL , MANAN KRISHNANI , NINGTHOUJAM MEHARJIIT SINGH , KRISHNA A GANNA , MEHAK G JAIN |
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IJRTI_211330
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| Published Paper Id: | IJRTI2604112 |
| Published In: | Volume 11 Issue 4, April-2026 |
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| Abstract: | Abstract This study focuses on the comparison between Ayurveda and Allopathy, along with the impact of marketing strategies, consumer perception, and ethical advertising in the healthcare and wellness sector. The main objective of the research is to understand how these two medical systems differ in terms of philosophy, treatment methods, effectiveness, and public acceptance. The research adopts a descriptive and comparative approach using both primary and secondary data. Primary data was collected through a questionnaire to understand consumer preferences, awareness, and trust in healthcare products. Secondary data was gathered from research papers, articles, and online sources to support the study with theoretical and factual insights. The findings reveal that most people prefer Allopathy for quick relief and emergency situations due to its fast and scientifically proven results. On the other hand, Ayurveda is preferred for long-term health, immunity, and overall well-being because of its natural and holistic approach. The study also highlights that consumer choices are highly influenced by marketing strategies, especially claims such as “natural” and “side-effect-free.” However, the research identifies a major concern regarding misleading and unverified claims in the health and wellness industry. Many consumers are influenced by advertisements that may not always provide accurate information. This emphasizes the importance of ethical advertising and the need for transparency in healthcare marketing. The study concludes that both Ayurveda and Allopathy have their own strengths and should not be seen as competitors but as complementary systems. A balanced and informed approach, along with ethical business practices and proper regulations, is essential for improving consumer trust and ensuring better healthcare outcomes. |
| Keywords: | COMPARISION BETWEEN AYURVEDA AND MODERN MEDICINE |
| Cite Article: | "COMPARISION BETWEEN AYURVEDA AND MODERN MEDICINE", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.a783-a802, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604112.pdf |
| Downloads: | 00057 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2604112
Registration ID:211330
Published In: Volume 11 Issue 4, April-2026
DOI (Digital Object Identifier):
Page No: a783-a802 Country: banglore, karnataka, India Research Area: Pharmacy Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604112 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604112 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
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