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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 23355
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Total Authors : 23952
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| Paper Title: | Identifying Key Driving Factors of Consumer Trust and Online Shopping Adoption Among Digital Buyers in Salem District |
| Authors Name: | C.Shivaanuja , Dr. L. Lakshmi |
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| Author Reg. ID: |
IJRTI_211087
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| Published Paper Id: | IJRTI2604033 |
| Published In: | Volume 11 Issue 4, April-2026 |
| DOI: | |
| Abstract: | This research identifies the main factors that affect consumer trust and investigates how trust impacts digital consumer online shopping behavior in the Salem district. Researchers collected primary data from 296 participants who completed a structured questionnaire through convenience sampling. The study assesses how product information quality and seller reputation and social influence and customer reviews impact trust development. The researchers used statistical methods which included reliability analysis, exploratory factor analysis and regression analysis to analyze data. The outcome of the findings shows that all identified factors work together to build consumer trust while customer reviews serve as the most powerful trust-building element. Trust serves as a fundamental element that determines whether consumers will use online shopping websites. The study shows e-commerce platforms how to improve consumer trust which will lead to better user interaction. |
| Keywords: | Consumer Trust, Online Shopping Adoption, Customer Reviews, Reputation, Social Influence, Product Information Quality, E-commerce |
| Cite Article: | "Identifying Key Driving Factors of Consumer Trust and Online Shopping Adoption Among Digital Buyers in Salem District", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.a232-a243, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604033.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2604033
Registration ID:211087
Published In: Volume 11 Issue 4, April-2026
DOI (Digital Object Identifier):
Page No: a232-a243 Country: SALEM, TAMILNADU, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604033 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604033 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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