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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 23355
Article Published : 9033
Total Authors : 23952
Total Reviewer : 831
Total Countries : 162
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| Paper Title: | A Study on Customer Preference and Satisfaction towards Electric Two Wheeler in Kanpur City |
| Authors Name: | Dr. Ravi Kumar , Sonali Singh |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_211070
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| Published Paper Id: | IJRTI2604032 |
| Published In: | Volume 11 Issue 4, April-2026 |
| DOI: | |
| Abstract: | This study aims to analyze customer preference and satisfaction towards electric two-wheelers in Kanpur city. With the increasing concern for environmental sustainability and rising fuel prices, electric vehicles are gaining popularity among consumers. The research focuses on identifying key factors influencing customer preference such as price, performance, battery life, charging infrastructure, and brand image. Primary data has been collected through structured questionnaires from respondents in Kanpur city. The findings reveal that customers are gradually shifting towards electric two-wheelers due to cost efficiency and eco-friendly nature. However, challenges such as limited charging infrastructure and battery-related concerns still affect customer satisfaction. The study concludes with suggestions for improving customer satisfaction and increasing adoption of electric vehicles. |
| Keywords: | Electric Two Wheelers, Customer Preference, Customer Satisfaction, Electric Vehicles, Consumer Behavior, Kanpur City |
| Cite Article: | "A Study on Customer Preference and Satisfaction towards Electric Two Wheeler in Kanpur City", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 4, page no.a216-a231, April-2026, Available :http://www.ijrti.org/papers/IJRTI2604032.pdf |
| Downloads: | 000115 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2604032
Registration ID:211070
Published In: Volume 11 Issue 4, April-2026
DOI (Digital Object Identifier):
Page No: a216-a231 Country: Kanpur City , Uttar Pradesh , Indian Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2604032 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2604032 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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