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India wants to stand among the world’s fastest – growing economies, it has to achieve important targets for coming decades: a 5 trillion-dollar economy by 2027, 7 trillion by 2030 and a developed nation by 2047 which is in another way called as Viksit Bharat. It is essential that development is not confined to numerical achievements but also reflects its impact at the grassroots level. It requires the importance of indigenous of production – mediums that carry development to every citizen, ensuring inclusiveness and equality which can be done by indigenous medium of khadi Industry.
A digital revolution, India flagship program was launched in 2015, has changed the story of khadi industry. Earlier, it was confined to tradition, patriotism, swadeshi values, cotton fabric and historical symbolism. However, it has now expanded to include new experiments, innovations and achievements aligned with a modern and digital age. Khadi sales were around Rs 1000 crore in 2015. However, it increased to Rs 1.70 lakh crore in 2025.
The digital platforms broke the geographical barriers that had long restricted khadi to a few government -run stores in selected cities. Recognizing the rapid rise in smartphone usage across in India, the commission – launched a mobile app in 2018: understanding that the small handheld device was now shaping consumer behavior and market dynamics. Khadi digital transformation is not only confined to within India but also opened global mar. As a result, khadi exports increased from Rs 15 crore in 2015 to Rs 120 crore by 2023.
The digital efforts yielded significant results i.e. khadi production has grown to Rs 811 crore in 2013-14. However, it increased to Rs 3,700 crore in 2024-25 which helped to increase the level of four and a half times. The khadi industry providing employment to five lakh artisans, including spinners, weavers and other involved in garments production, conversion and marketing in which women consisting around 80 per cent. Digital technology has given khadi a larger market and global identity, keeping the tradition and heritage as original. Along with, it has connected khadi with new generation, new markets and new societies. On the other hand, it has strengthened rural livelihood, preserved traditional skills and contributed to environmental sustainability
Keywords:
Flagship Program, Swadeshi values, Historical Symbolism, KUIC, Digital Platforms.
Cite Article:
" Impact of Digital Revolution of Khadi Industry on Strengthening Rural Economy Of India (A case study of Telangana State) ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 2, page no.a99-a107, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602012.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator