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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: February 2026
Volume 11 | Issue 2
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21318
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
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| Paper Title: | The Impact of AI-Driven Product Recommendations on Impulse Buying Behavior in the FMCG Sector |
| Authors Name: | Vishnu Kumar , Shouvik Gupta , Pooja P , Santhosh V , Dr. Sundari R |
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IJRTI_209079
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| Published Paper Id: | IJRTI2601026 |
| Published In: | Volume 11 Issue 1, January-2026 |
| DOI: | |
| Abstract: | Consumer buying behaviour in the fast-moving consumer goods (FMCG) industry is changing according to Artificial Intelligence (AI) and customizing suggestions based on real-time data analysis. Those suggestions based on AI not just contribute to the usability of the user but also provide the impulse to buy by providing the user with the right and timely options. This paper examines the effects of the personalization, urgency signals, and the positioning of products on impulse buying in the Tier 1, Tier 2, and Tier 3 cities in India. It also examines moderators of emotions and behaviour such as trust and self-control that determine consumer response to AI recommendations. The results were analzed using regression and ANOVA, and it is possible to note that the influence of AI-driven systems on impulsive buying behaviour is significant, and the differences can be observed based on the level of the city. The findings provide suggestions to the marketers and the policy makers to incorporate effective and ethical AI practices to strike a balance between the business and the consumers interests. |
| Keywords: | The Impact of AI-Driven Product Recommendations on Impulse Buying Behavior in the FMCG Sector |
| Cite Article: | "The Impact of AI-Driven Product Recommendations on Impulse Buying Behavior in the FMCG Sector", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a179-a188, January-2026, Available :http://www.ijrti.org/papers/IJRTI2601026.pdf |
| Downloads: | 000148 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2601026
Registration ID:209079
Published In: Volume 11 Issue 1, January-2026
DOI (Digital Object Identifier):
Page No: a179-a188 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2601026 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2601026 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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