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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: February 2026
Volume 11 | Issue 2
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Impact Factor : 8.14
Issue per Year : 12
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Issue Published : 117
Article Submitted : 21318
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Total Authors : 22301
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| Paper Title: | HUE AND HYPE: A GENRE-WISE COLOR PSYCHOLOGY META-ANALYSIS OF HOLLYWOOD MOVIE POSTERS |
| Authors Name: | Dr Akeela. P , Dr Yeshaswini , Dr. Rijita Mukherjee , Dr Nithy |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_209083
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| Published Paper Id: | IJRTI2601021 |
| Published In: | Volume 11 Issue 1, January-2026 |
| DOI: | https://doi.org/10.56975/ijrti.v11i1.209083 |
| Abstract: | Colour psychology is the study of how different colours affect human mood and behaviour. A movie poster is the visual representation and symbol of what is to be expected from the movie. colours are a significant medium used by the movie creators to convey emotions, meaning and themes. This study aims to investigate the influence of the colours used in Hollywood movie posters to understand the psychology behind the use of predominant colours in the movie posters by referring to colour’s psychology. A total of 106 Hollywood movie posters were used from 10 genres namely romance, psychological thrillers, action, horror, comedy, science fiction, adventure, animated, coming-of-age and historical dramas. The movies were selected on the basis of the highest critical ratings and box office collections. The predominant colours were identified and analysed using colour psychology interpretations. The colours blue, yellow and black were predominantly used in these movie posters, however the shades and the placements of each colour divulged a deeper meaning for the movie. |
| Keywords: | colour psychology, movie posters, Hollywood movies, blue, yellow, black |
| Cite Article: | "HUE AND HYPE: A GENRE-WISE COLOR PSYCHOLOGY META-ANALYSIS OF HOLLYWOOD MOVIE POSTERS", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a144-a154, January-2026, Available :http://www.ijrti.org/papers/IJRTI2601021.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2601021
Registration ID:209083
Published In: Volume 11 Issue 1, January-2026
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v11i1.209083
Page No: a144-a154 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2601021 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2601021 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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