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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21305
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| Paper Title: | Digital Voices: Rural and Tribal Women Using Social Media for Cultural Expression and Entrepreneurship in India |
| Authors Name: | Sudiksha |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_206253
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| Published Paper Id: | IJRTI2509089 |
| Published In: | Volume 10 Issue 9, September-2025 |
| DOI: | |
| Abstract: | Abstract The rise of social media, especially after COVID-19, has transformed communication, interaction, and business practices, reaching rural and tribal communities in India. Platforms like Facebook, Instagram, and WhatsApp provide women entrepreneurs with powerful tools to promote products, connect with customers, and grow their businesses beyond traditional boundaries. Women in rural and tribal areas are increasingly using these platforms to sell authentic handicrafts, traditional products, and locally made goods, often leveraging strategies such as hashtags to improve visibility. Social media also influences consumer behavior, as trends and peer choices encourage broader adoption of products. However, a significant digital divide persists, limiting access to digital tools and reducing the full potential of social media for economic growth. This article explores how digital platforms help rural and tribal women overcome challenges like limited market access, financial struggles, and social barriers. It demonstrates how digital entrepreneurship fosters financial independence, confidence, skill development, and social recognition. Government programs and policies supporting female entrepreneurship are also discussed. By examining opportunities, challenges, and strategies for rural and tribal women using social media, this article highlights how digital tools can empower marginalized communities, promote inclusive growth, and narrow the digital divide in rural India. |
| Keywords: | Keywords: social media,rural women,tribal women,digital entrepreneurship,India,women empowerment |
| Cite Article: | "Digital Voices: Rural and Tribal Women Using Social Media for Cultural Expression and Entrepreneurship in India", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 9, page no.a783-a788, September-2025, Available :http://www.ijrti.org/papers/IJRTI2509089.pdf |
| Downloads: | 000986 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2509089
Registration ID:206253
Published In: Volume 10 Issue 9, September-2025
DOI (Digital Object Identifier):
Page No: a783-a788 Country: Delhi , Delhi , India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2509089 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2509089 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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