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Paper Title
Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City
Authors
Dr Amit P. Deshmukh
Keywords
Mobile Payment Adoption, Consumer Buying Habits, Sweet Marts, Pune City, UPI, Digital Payments, Traditional Retail, Consumer Behaviour.
Abstract
This research paper investigates the adoption of mobile payment systems among consumers
and sweet mart owners, and its subsequent impact on consumer buying habits within the
specific context of sweet marts in Pune City. With the rapid proliferation of digital payment
infrastructure, particularly Unified Payments Interface (UPI) in India, traditional retail sectors
like sweet marts are undergoing significant transformations. This study employs a mixedmethods approach, combining quantitative surveys with qualitative interviews of consumers
and sweet mart owners. The aim is to identify the drivers and barriers to mobile payment
adoption, analyse changes in purchase frequency, average transaction value, and product
selection, and understand the perceived benefits and challenges. Preliminary insights suggest
a growing reliance on mobile payments, leading to increased convenience, reduced cash
dependency, and potential shifts in impulsive buying behaviour. The findings will provide
valuable insights for sweet mart owners, payment service providers, and policymakers to
further foster digital payment ecosystems in traditional retail environments.
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How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJRTI — journal style
"Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.10, Issue 9, page no.a410-a420, September-2025, Available :https://ijrti.org/papers/IJRTI2509047.pdf
APA — 7th edition
Deshmukh, A. P. (2025). Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City. International Journal for Research Trends and Innovation, 10(9), a410-a420. https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047
MLA — 9th edition
Deshmukh, Amit P. "Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City." International Journal for Research Trends and Innovation, vol. 10, no. 9, 2025, pp. a410-a420, https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047.
Chicago — 17th, bibliography
Deshmukh, Amit P. "Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City." International Journal for Research Trends and Innovation 10, no. 9 (2025): a410-a420. https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047.
Harvard — author–date
Deshmukh, A.P. (2025) 'Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City', International Journal for Research Trends and Innovation, 10(9), pp. a410-a420. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047
IEEE — numbered reference
A. P. Deshmukh, "Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City," IJRTI, vol. 10, no. 9, pp. a410-a420, Sep. 2025.
Vancouver — biomedical
Deshmukh AP. Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City. IJRTI. 2025 Sep;10(9):a410-a420.
AMA — 11th edition
Deshmukh AP. Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City. IJRTI. 2025;10(9):a410-a420. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2509047,
author = {Amit P. Deshmukh},
title = {Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City},
journal = {International Journal for Research Trends and Innovation},
volume = {10},
number = {9},
pages = {a410-a420},
year = {2025},
month = {September},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Deshmukh, Amit P.
TI - Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 10
IS - 9
PY - 2025
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047
SP - a410-a420
ER -
Issue
Volume 10 Issue 9,
September-2025
Pages : a410-a420
Other Publication Details
Paper Reg. ID
IJRTI_206158
Published Paper ID
IJRTI2509047
Downloads
205,655
Research Area
Commerce
Country
Pune, Maharashtra, India
Published
September 2025
Published Paper PDF
https://ijrti.org/papers/IJRTI2509047.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2509047
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
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Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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Licence
© 2025 — Authors hold the copyright of this article.
This work is licensed under a
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Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
