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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21305
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
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| Paper Title: | Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City |
| Authors Name: | Dr Amit P. Deshmukh |
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| Author Reg. ID: |
IJRTI_206158
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| Published Paper Id: | IJRTI2509047 |
| Published In: | Volume 10 Issue 9, September-2025 |
| DOI: | |
| Abstract: | This research paper investigates the adoption of mobile payment systems among consumers and sweet mart owners, and its subsequent impact on consumer buying habits within the specific context of sweet marts in Pune City. With the rapid proliferation of digital payment infrastructure, particularly Unified Payments Interface (UPI) in India, traditional retail sectors like sweet marts are undergoing significant transformations. This study employs a mixedmethods approach, combining quantitative surveys with qualitative interviews of consumers and sweet mart owners. The aim is to identify the drivers and barriers to mobile payment adoption, analyse changes in purchase frequency, average transaction value, and product selection, and understand the perceived benefits and challenges. Preliminary insights suggest a growing reliance on mobile payments, leading to increased convenience, reduced cash dependency, and potential shifts in impulsive buying behaviour. The findings will provide valuable insights for sweet mart owners, payment service providers, and policymakers to further foster digital payment ecosystems in traditional retail environments. |
| Keywords: | Mobile Payment Adoption, Consumer Buying Habits, Sweet Marts, Pune City, UPI, Digital Payments, Traditional Retail, Consumer Behaviour. |
| Cite Article: | "Impact assessment of Mobile Payment Adoption on Consumer Buying Habits: A Case Study of Sweet Marts in Pune City", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 9, page no.a410-a420, September-2025, Available :http://www.ijrti.org/papers/IJRTI2509047.pdf |
| Downloads: | 0001748 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2509047
Registration ID:206158
Published In: Volume 10 Issue 9, September-2025
DOI (Digital Object Identifier):
Page No: a410-a420 Country: Pune, Maharashtra, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2509047 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2509047 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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