 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: February 2026
Volume 11 | Issue 2
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21305
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | The Effect of Service Marketing Mix (7Ps) on Word of Mouth of Fashion Designers in Aizawl |
| Authors Name: | V.L. Nuntluanga , Dr. C. Vanlalkulhpuia |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_206123
|
| Published Paper Id: | IJRTI2509026 |
| Published In: | Volume 10 Issue 9, September-2025 |
| DOI: | https://doi.org/10.56975/ijrti.v10i9.206123 |
| Abstract: | This study investigates the significant influence of the service marketing mix on word-of-mouth marketing within the context of fashion designers in Aizawl. Recognizing the rapidly evolving nature of the fashion industry and the local reliance on WOM in Aizawl, the research specifically examines the effect of the 7Ps on WOM. Data were collected from 384 customers of three prominent fashion designers in Aizawl using a questionnaire with a Likert scale, and analyzed via multiple linear regression. The findings indicate that Product, Price, Promotion, People, Physical Evidence, and Process all have a positive and significant effect on WOM. However, contrary to expectations, Place was found not to have a significant effect on WOM in this particular context. These results highlight the critical importance of optimizing these six marketing mix elements to drive positive consumer discourse and referrals, while suggesting that the role of physical location in generating WOM may vary by context. This study contributes valuable insights for service providers in Aizawl and similar markets on effective marketing strategies to foster WOM. |
| Keywords: | WOM, Fashion, Marketing, Service. |
| Cite Article: | "The Effect of Service Marketing Mix (7Ps) on Word of Mouth of Fashion Designers in Aizawl", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 9, page no.a212-a219, September-2025, Available :http://www.ijrti.org/papers/IJRTI2509026.pdf |
| Downloads: | 0002071 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2509026
Registration ID:206123
Published In: Volume 10 Issue 9, September-2025
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v10i9.206123
Page No: a212-a219 Country: Aizawl, Mizoram, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2509026 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2509026 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||